15 Fashion and Beauty Brands Supporting Los Angeles Wildfire Relief Efforts

It’s impossible to sum up the devastation felt in Los Angeles right now. As of Friday, January 17, 2025, 31% of the Palisades fire and 65% of the Eaton fire have been contained, according to the Los Angeles Times, with thousands of structures including homes and schools destroyed and thousands of people displaced. Amid this historic loss, watching Southern California communities come together has been incredibly moving. I grew up just around the corner in Palm Springs, and L.A. always felt like a neighborhood away. Now that I work for a company with roots in L.A., my co-workers and I have been looking for ways to help wildfire victims by donating to GoFundMe campaigns and supporting nonprofit organizations including Baby2Baby, The Los Angeles Fire Department Foundation, and The Pasadena Humane Society.

Some of my favorite brands have also stepped up to make a difference. By Rosie Jane is hosting a donation drive for people who’ve lost everything, and brands such as Jeffrey Campbell and Lost Angels are donating sales proceeds made throughout January to victims. Find out how these brands and more are supporting wildfire relief efforts below.

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