H&M Just Released a £35 Version of Autumn's Most Dominant Runway Trend

Just when I thought H&M couldn’t get any better, the Swedish fashion brand released a £35 version of the autumn runway trend that I can’t seem to get out of my head. Mostly thanks to Chemena Kamali’s debut collection for Chloé (which successfully managed to do what so many designers have tried and failed to do in revitalising and refreshing the boho trend), flouncy, ruffled, chiffon dresses have dominated the fashion scene as of late. Not only was the runway show a viral success, but Kamali’s dresses continued to make headlines at the Met Gala when Sienna Miller, Zoe Saldaña, Greta Gerwig, and Emma Mackey all showed up in catwalk styles from the A/W 2024 collection. Finally, there was Daisy Edgar-Jones’s Twisters press tour, which featured several bohemian Kamali originals, all of which the public ate right up. Clearly, the divisive aesthetic is back, and if you don’t have thousands of dollars to invest in it, H&M is ready and willing to help.

On the runway:

This week, H&M released a handful of Woodstock-ready dresses, with one particularly buy-worthy style costing just £35 despite how pricey it looks. The dress, called the Flounced Chiffon Dress, comes in two colours (caramel and blue) and is completely sheer with long sleeves, a mid-calf hemline, and ties at the neck that you can either leave open or tie in a bow. The brand also released one more slightly dressier option in terracotta if that colour is more your style.