There’s nothing I love more than spending the weekend taking a leisurely stroll round my local Space NK or heading to the Selfridges Beauty Hall for a luxury stock-up. I love having all of my favourite brands in one place, as it makes getting everything I need so much easier. However, when I can’t be bothered to leave the house, there’s one website I know I can rely on, and that’s Amazon.
You may be surprised to know that Amazon stocks a range of incredible beauty brands, from affordable favourites such as CeraVe and Garnier, to more luxury offerings from the likes of Tan-Luxe and Ghd. As an Amazon Prime member, being able to order my beauty must-haves with next day delivery makes my life so much easier, and I’m always finding new, exciting products to try.
Whenever I tell people about the website’s selection of beauty products, they always ask me what I would recommend, so I thought it was only right that I made my ultimate Amazon wish list. Below, you’ll find a mix of my everyday beauty products, investment skincare and haircare tools that I love and even a few TikTok-trending items that I can’t wait to get my hands on. So, what are you waiting for? Keep on scrolling for my top picks…
19 of the Best Amazon Beauty Products, Recommended by a Beauty Editor
Best Amazon Skincare Products
1. Foreo Bear Mini Targeted Microcurrent Face Lift Device
Foreo
Bear Mini Targeted Microcurrent Face Lift Device
When it comes to skincare tools, the Foreo Bear is one of my top choices, and this mini version is great for travelling. The tool itself uses non-invasive microcurrent & T-Sonic pulsations to help reduce puffiness, relax facial muscle tension points and smooth the appearance of fine lines. I couldn’t believe it when I saw that you could get it on Amazon.
Customer Review: “Very happy with the results and will carry on using the bear mini as find it is a perfect size.”
2. Garnier Micellar Cleansing Water
Garnier
Micellar Cleansing Water
Although I always recommend double cleansing at night, for those nights when I’m feeling a little bit lazy I know I can rely on my Garnier Micellar Cleansing Water to do the trick. I’m always running out of this so the fact that I can get it delivered on Amazon Prime is so handy.
Customer Review: “I have been using this micellar water for a few years now and wouldn’t change it! It’s gentle on my sensitive skin, removes all traces of makeup and leaves my skin feeling hydrated, refreshed and pleasantly fragranced. An added bonus is that it is really great value for money.”
3. Paula’s Choice Skin Perfecting 2% BHA Liquid Exfoliant
Paula’s Choice
Skin Perfecting 2% BHA Liquid Exfoliant
This product is somewhat of a cult classic in the skincare world. It’s affordable, it’s effective and it’s great for those of you who suffer with blackheads and breakouts.
Customer Review: “Paula’s Choice 2% BHA Liquid Exfoliant has made a noticeable difference in my skin, especially since this is my first time using a liquid exfoliant. Its 2% salicylic acid formula helps clear clogged pores and reduce their appearance, while also addressing fine lines and uneven skin tone. The texture of my skin improved within a few weeks, and it felt smoother and less congested.”
4. Weleda Skin Food
This product needs no introduction. Loved by makeup artists and celebrities alike, the super hydrating formula is great for dry skin and has so many uses including a moisturiser, a hand cream and a body cream.
Customer Review: “Skin has never felt so good, it’s rich and has amazing coverage, I will always buy this product. Especially with the fast delivery. Makes my makeup go on so nicely and smooth.”
5. Cosrx Advanced Snail 96 Mucin Power Essence
Cosrx
Advanced Snail 96 Mucin Power Essence
I’m sure you’ve all heard of this product, and there’s a reason why it’s one of Amazon’s bestselling beauty items. Containing snail mucin (yes, really) and hyaluronic acid, this serum works to hydrate and plump the skin.
Customer Review: “Yes, it’s made with snail mucin, and yes, it sounds a bit weird. But trust me, this stuff works wonders. The essence is lightweight and silky, and it absorbs beautifully without leaving any greasy residue. My skin feels hydrated and plump, like it’s been drinking from the fountain of youth.”
6. Aveeno Face Calm+Restore Nourishing Oat Cleanser
Aveeno
Face Calm+Restore Nourishing Oat Cleanser
I have sensitive skin, so I love Aveeno products. Especially the Calm+Restore Nourishing Oat Cleanser, which contains Prebiotic Oat to help soothe and repair the complexion.
Customer Review: “Removes all my make up, no overpowering scent, feels good on my skin without creating any tightness after. This is a cleanser that I most definitely want to keep in my skincare routine.”
7. Cerave Hydrating Cleanser for Normal to Dry Skin
CeraVe
Hydrating Cleanser for Normal to Dry Skin
Speaking of great cleansers, if your skin tends to be on the drier side, then you will love this one from CeraVe. Not only is it gentle on the skin, but it contains hyaluronic acid and 3 essential ceramides to support the skin’s natural barrier.
Customer Review: “I’ve been using CeraVe Hydrating Cleanser for a few months, and it has made a noticeable difference in my skin. The cleanser is creamy and soothing, providing a thorough cleanse without leaving my skin feeling tight or dry. It doesn’t foam, which took some getting used to, but I appreciate how gentle it is.”
8. Tan-Luxe The Face Self Tan Drops
Tan-Luxe
The Face Self Tan Drops
Now that autumn is here, I will be relying on my trusty Tan-Luxe tanning drops to give my face a natural-looking glow. Simply mix a couple of drops into your moisturiser for radiant results.
Customer Review: “One of the best self tan drops ever. Leaves the skin hydrated and it’s very easy to measure the amount of tan desired. 10/10.”
Best Amazon Makeup Products
9. Maybelline New York Lash Sensational Sky High Mascara
Maybelline New York
Lash Sensational Sky High Mascara
I have tried some of the most expensive mascaras out there, and this Maybelline option is still one of my favourites. If you like long, voluminous, defined lashes, then I highly recommend giving it a go.
Customer Review: “This mascara is hands down the best I’ve ever used. Sure, most mascaras essentially do the same thing, but what sets this one apart is the applicator.”
10. Rimmel Match Perfection Foundation SPF20
Rimmel
Match Perfection Foundation SPF20
I have also tested hundreds of foundations, and always come back to this trusty Rimmel one. I like to think of this as my skin but better, as this foundation offers medium coverage and a natural-looking finish.
Customer Review: “I have used this product for years. The texture feels smooth, light and breathable on the skin.”
11. E.l.f. Power Grip Primer
This is such a great, affordable primer. The gel-based formula helps to moisturise, smooth and prep the skin to help your makeup last all day. Simply allow 30 seconds for it to set before applying your makeup.
Customer Review: “This has been my favourite primer I’ve used for a long time.”
12. Maybelline Instant Anti Age Eraser Eye Concealer
Maybelline
Instant Anti Age Eraser Eye Concealer
I’m yet to meet anyone who doesn’t like this concealer. The sponge applicator makes it so easy to apply and it covers under-eye circles in no time.
Customer Review: “This little wonder is your secret weapon for brightening up those pesky dark circles and banishing blemishes like a pro. With its stellar coverage and radiant finish, it’s like magic in a tube.”
13. Wonderskin Wonder Blading One Step Lip Stain Masque
Wonderskin
Wonder Blading One Step Lip Stain Masque
I have seen this lip stain all over TikTok and I am desperate to try it, so I will be ordering it from Amazon straight away. You can use it as both a lipstick and a lip liner, and the smudge-proof, transfer-proof, waterproof formula will last for ages. Just let it set for 10-30 seconds and then wipe away with a damp towel.
Customer Review: “I discovered this lip stain through an Instagram ad and decided to give it a try after reading the positive reviews and hearing about its impressive durability. I’ve been searching for a reliable lip stain, and I can confidently say this one lives up to the hype!”
Best Amazon Hair Care Products
14. Kitsch Satin Heatless Curlers Set
Kitsch
Satin Heatless Curlers Set
TikTok convinced me to give heatless curlers a go, so I bought this fun set from Amazon. I was so impressed after using this for the first time that it’s now become one of my go-to hair tools for bouncy waves.
Customer Review: “I am so pleased to have found this product. It is easy to use and comfortable to sleep in and it’s amazing how it curls my hair and also makes it seem much thicker. As I have quite fine hair this is far better for me than heated hair curlers as they can cause damage to fine hair. Will buy again.”
15. Color Wow Dream Coat Supernatural Spray
Color Wow
Dream Coat Supernatural Spray
Another product that needs no introduction. The Color Wow Dream Coat Supernatural Spray is viral for a reason. It will leave your hair glossy and smooth no matter what the weather, as the clever formula protects against humidity.
Customer Review: “This spray works like a magic potion, delivering a lightweight yet potent formula that transforms dry, frizzy strands into smooth, glossy locks.”
16. L’oreal Paris Elvive Glycolic Gloss Lamination Rinse-Off Treatment
L’Oreal Paris
Elvive Glycolic Gloss Lamination Rinse-Off Treatment
Glossy hair is so trendy this season, and thanks to L’Oreal Paris, you can now get that glossy, just-left-the-salon look at home with the brand’s affordable rinse-off treatment. I couldn’t believe it when I saw this product on Amazon.
Customer Review: “Smells amazing and makes my hair so shiny.”
17. Ghd Chronos Professional Styler
Ghd
Chronos Professional Styler
I’m a big fan of Ghd hair straighteners, and the brand’s newest style does not disappoint. The Chronos aims to cut down styling time and add shine thanks to advanced technology, and I can confirm that it really delivers.
Customer Review: “Loved these straighteners. They are the best I have used!”
18. Tangle Teezer The Ultimate Detangler Hairbrush
Tangle Teezer
The Ultimate Detangler Hairbrush
I have used this hairbrush for as long as I can remember. The soft-flex teeth can be used on both wet and dry hair and glide through to minimise breakage.
Customer Review: “Really good brush! Made brushing my thick, frizzy hair a breeze!”
19. Ouai Scalp & Body Scrub
Ouai is one of my favourite hair brands, so I was over the moon to see that I could stock up on products on Amazon. This scrub can be used on the scalp and body to remove product buildup and leave your skin feeling silky soft. Oh, and it smells incredible.
Customer Review: “Very nice smell, very useful for both the scalp and the body.”
