Trust Me, I Am a Fashion Expert—These 7 Subtle Summer Trends Are Slowly But Surely Dominating My Algorithms Now

Working in fashion and the social media arena means I am often glued to my phone. Whether that’s scrolling Instagram, Substack, or Pinterest (my trio of choice as, after all, I am a millennial), my phone is never far from reach. I daren’t track my screen time—I can only assume it’s at an all-time high. Despite this, the constant face in phone disposition does give me access to the latest, breaking trends that matter now, allowing me to make common threads of what’s in style today in fashion’s leading cities, such as New York, Paris, Copenhagen, and my home of London, all from the window of my smartphone.

All in all, the so-called trends I am personally picking up on are the kind where you really have to double-take. They are subtle, unassuming, and don’t dominate the rest of the wearer’s look. I’m talking acute changes in fabric, updates in cuts and silhouettes, vintage-feel moments being reworked for a contemporary feel—blink and you really will miss them. As someone who typically dresses in an anti-trend frame of mind, with a self-proclaimed eagle eye, it’s the little things that matter the most.