From Dopamine Dressing to Shaking Up the System: Emma Slade Edmondson & Nicole Ocran Share Their Style Journeys

From Dopamine Dressing to Shaking Up the System: Emma Slade Edmondson & Nicole Ocran Share Their Style Journeys


(Image credit: Sarah Ellen Treacher; Styling: Nicole wears Damson Madder top and trousers, Mango clogs. Emma wears Farm Rio top and skirt, Camper shoes.)

The last four years have been a whirlwind journey for sustainability and comms consultant Emma Slade Edmondson and journalist and content creator Nicole Ocran. While the rest of the world tried to navigate the post-pandemic world, the duo met, started a successful podcast, and have written and released a book exploring the unique perspective of the mixed-race experience. We caught up with Edmondson and Ocran ahead of the launch of The Half of It—the duo’s first publication—to find out how growing up on other sides of the pond but with a shared love of fashion led to the perfect pairing.

Nicole Ocran: I was born in Washington, D.C., but grew up in Alexandria, Virginia, which is essentially a suburb outside of D.C. Growing up, I went to Catholic school and had to wear a uniform every day, and I hated it. I kept trying to find small ways to make my uniform more individual and more meaningful to me. I’d play around with socks and badges, ribbons, things like that, but at home, my dad is from Ghana and my mom’s from the Philippines, and growing up, I wasn’t into wearing traditional clothes or making any real reference to my heritage. My mom and my aunts would always give me gold, pearls, and jade, and I was like, “No, I’m into silver.” I think I just knew that was gonna be a thing that made me stand out amongst my friends. But by the time I was a teenager, my style turned into this kind of punk and emo-kid vibe, and when I moved to London, I really felt like I found and honed my personal style, playing with colour and shape a lot more. I started to seek out textures, prints, and more cultural, heritage pieces and wanted to be able to highlight the importance of those influences in my life.