How Lilly Pulitzer Created Her Iconic Shift Dress

How Lilly Pulitzer Created Her Iconic Shift Dress


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The origin story of Lilly Pulitzer’s iconic shift dress is juicy. Pulitzer’s husband owned orange groves in Florida, so she began selling the produce and later opened a juice stand in Palm Beach. As Pulitzer had to squeeze a lot of citrus at the stand, she realized that she needed a dress that would cover up the stains from the juice. She brought her idea for the now-iconic dress to her dressmaker, and then began wearing the “Lilly shift” to work.