I'm Calling It—These French Sunglasses Are Destined to Go Viral

I'm Calling It—These French Sunglasses Are Destined to Go Viral


(Image credit: Courtesy of Reformation)

I don’t know about all of you, but I struggle in the sunglasses department. For someone with as much of a shopping problem as I possess and a genuine fear of leaving the house without eye protection (more often for aesthetic appeal than utility, if I’m being honest), I should own far too many pairs. And yet, I’ve only really ever found one style that I like, wearing them day in and day out, whether it’s sunny or not. My biggest fears came true, though, when I started to tire of my go-to shades, sending me on a hunt to find a replacement. I was coming up seriously short until this morning, when an email from Reformation arrived in my inbox.

Today, the fashion brand most known for its faultless linen options announced the arrival of its collaboration with French eyewear favorite Jimmy Fairly. Made up of five unique styles—the Coline, the Brune, the Joan, the Joséphone, and the Flore—the Reformation x Jimmy Fairly collection was entirely crafted in France with the oh-so-chic vintage French girl look that we talk so much about and so highly of at Who What Wear in mind throughout the design process. There are oversized options for any and all willing participants, as well as ’90s-esque styles that bring to mind old photographs of Kate Moss, Sade Adu, and Carolyn Bessette-Kennedy. Basically, everything I’ve been looking for in a new pair of shades is currently available for less than $200 at Reformation.

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(Image credit: Courtesy of Reformation)

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(Image credit: Courtesy of Reformation)

There’s only one problem. Even though all five of the new Reformation x Jimmy Fairly sunglasses styles, which are made of 100% plant-based and biodegradable bio-acetate, just arrived on Reformation’s website this morning, some styles are already selling out. Scroll down to shop your favorite pair and color-way before the limited-edition collection is gone for good. I know I will be.

Shop the Reformation x Jimmy Fairly collection: