Nineties Nostalgia and The Row Are Bringing Back These "Ugly" Shoes for Summer

Nineties Nostalgia and The Row Are Bringing Back These "Ugly" Shoes for Summer


At this point, you’d think there were very few trends that could shock us anymore, but apparently, the fashion world still has several surprises up its sleeve because the latest topic of conversation among our fashion team is centering around a certain warm-weather shoe style that’s, well, unexpected, to say the least. Yep, jelly sandals are the bubbling shoe trend causing a stir in group chats everywhere. While jelly shoes are nothing new (if you grew up in the ’90s, you’ll remember those plastic jelly shoes with the ankle straps that we all seemingly wore back then), this summer is bringing them back in a new silhouette that feels altogether more modern and, dare I say, downright cool.

It was The Row’s spring/summer 2024 runway where we first spotted the new-age jelly shoes. Models donned the brand’s usual codes of minimalist attire, save for several looks that featured glove flats with fishnet-esque mesh. It wasn’t immediately clear what the flats were made from based on the brand’s runway imagery alone. Were they woven? Mesh? Upon further inspection, the Mara flats appear to be made from transparent, jelly-like PVC.