Sambas Aren’t Over, But Celebs and Fashion People Are Just As Into This New Trainer Style

It’s been quite a time for Adidas over the past few seasons. With 75 years of history to its name, the brand has revitalised the trainers category over the past year with the much-hyped Samba, eye-catching collaborations with brands such as Wales Bonner and the continued success of the Gazelle. As a brand that knows all about creating a brilliant trainer, Adidas is once again offering up a trending heritage style that fashion people simply can’t get enough of. Now is the time of the SL 72.

(Image credit: Getty Images)

The commonality between these beloved styles is their sporting influence. The Samba first emerged in football games whilst the Gazelle was destined for indoor training and the lightweight SL 72 was originally launched in the summer of 1972, coinciding with the Olympic Games, as a running shoe. As often happens in fashion, the style has now been adapted from its original sporty purpose and integrated into everyday wardrobes to add a laid-back feel and relaxed edge to casual outfits. From stylish women across Europe to celebrities including the ever-chic Bella Hadid, we’ve spotted the SL 72 styled with silk trousers, loungewear, tailoring, jeans, skirts and more. Truly, it’s a shoe that does it all.

Part of the appeal comes from their streamlined silhouette—a far cry from the chunky-sole trainers that took hold a few years ago. As we’ve witnessed quiet, understated design rise to the top, these pared-back trainers have become even more inviting. What’s more, colourful trainers are particularly prominent for 2024; something that has been at the heart of Adidas’ designs since the brand’s origin, and the SL 72 is offered in a range of bold, neutral and contrasting hues to revitalise any shoe collection.

As with all in-demand Adidas trainers, these are proving quite tricky to get hold of, but I’ve found the chicest selection of in-stock pairs, so act fast.