*That* Prada Skort and 32 More Hot-Ticket Items I Spotted in Montauk

*That* Prada Skort and 32 More Hot-Ticket Items I Spotted in Montauk


Picture this: You just arrived at The Montauk Beach House, steps away from the pristine Atlantic shoreline. You walk in and see a crowd of influencers, editors, and industry tastemakers wearing opulent summer outfits, from the iconic Prada skort to a chic Free People dress. Both the attendees’ style and the vibes (thanks to a set by DJ Stella) are nothing short of immaculate. You guessed it: You’re at Who What Wear’s Hamptons Summer Kickoff, an invite-only event filled with endless fashion, beauty, and home inspo. Here’s a glimpse at this year’s glamorous itinerary.

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Upon arrival, guests sipped on strawberry-adorned drinks while shopping Lulus’ summer dress edit. Further in, a color analysis from stylist Yvette Jordan helped attendees discover the perfect shade to suit their complexion. For those in need of a cute pair of sunglasses, Quay brought a whole truck full of fashion-forward sunnies.

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The shopping continued with a truly unforgettable activation by Zappos. In addition to some seriously trendy sandals, the brand partnered with Bond + Bella to provide event goers with permanent anklets. Anklets are the ultimate summer accessory—this one takes two minutes to put on and lasts forever.

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Elsewhere, guests lounged under stylish umbrellas—all thanks to Business & Pleasure Co.—as they awaited custom manicures from Dashing Diva and lymphatic massages from The Body Lab Studio. (PS: check out my-before-and-after—the results from my massage are incredible.)

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To round out the Hamptons Summer Kickoff experience, guests had an enlightening tarot reading with Chloe from Find + Seek. Before heading out, attendees picked up goodie bags filled with warm-weather essentials, including Jergens self-tanner for the perfect natural glow and Barrière vitamin patches to counteract the effects of one too many strawberry spritzes.