This Unexpected Perfume Just Became My Signature 2025 Scent

This Unexpected Perfume Just Became My Signature 2025 Scent


It can be tricky to accurately communicate exactly what a perfume smells like without actually sniffing it. But, I’ve had good practise. As a beauty editor with a not-so-secret fragrance obsession, I’ve been writing about the scents that set off the happy receptors in my brain for years. There’s everything from sultry extraits that require one spritz and one spritz only to delicate, fresh fragrances I keep on hand as soon as we relinquish our winter jackets.

Now, I want to introduce you to a fragrance that I’d somehow not crossed paths with before: Jo Malone’s Cypress & Grapevine Cologne. It caught me by surprise and left a lasting impression. This traditionally ‘masculine’ scent (whatever that really means!) could be just the thing to imbue my new year with direction and freshness. Allow me to introduce you, too.

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Why You Should Consider A Cologne: